A lot of people write blogs, articles, and newsletters, but what value do they have if there is no call-to-action or evidence of change.
Over 20 years have gone by with the same conversation at hand: how do we make youth sports safer? Safe from what, who, when, where and why? Safe from Sudden Cardiac Arrest? concussions? or the worst case scenario of sexual predators? Over time, while newspaper writers, elite athletes and colleges have gone through the turmoil, there has been little to no change. It is now time to share the insight into what makes youth sports great and why why must invest in the youth student-athletes starting today! The numbers don't lie. Ask the NATA how many Certified Athletic Trainers they have registered in their association. Go ahead and ask the Board of Certification, the NCAA and other major elite associations what their Certified Athletic Trainer student population looks like? Ask them what the industry growth rate looks like. And then, compare that to the 60 million kids playing sports. Compare that to the countless urban and rural communities that can not access a sports medicine practitioner for one reason or another (typically funds ie money appropriations or scheduling). And then consider that if we start teaching the youth that they can impact the world today through their independent, free thinking strength and desire to become successful we can turn them from a statistic to a professional - in something other than being a pro athlete. Because honestly, after 20 years, it seems not one person has focused on being the problem solver. Register as a brand ambassador for Team A.S.S.I.S.T. and we'll ensure the sports organizations we work with have the tools to receive the appropriate education reform to turn kids who struggle with school, sports and education today into the leaders of our future! #makeanassist
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Brian Keene
a purpose driven author Archives
January 2023
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